The Spanish insurance company which has been working hand-in-hand with LVP (MEDIAPRO Group) for the past two years, take another step forward in the sector as sponsors of the CS:GO Cup
The Cup will start on 7 September and will bring together the best professional and amateur names from the Iberian Peninsula.
MAPFRE have announced their sponsorship agreement of the CS:GO Cup, the knock-out competition organized by LVP (MEDIAPRO Group) which is scheduled to get underway this coming 7th September with the participation of the top teams in the Iberian Peninsula at both professional and amateur level.
The move by the insurer reinforces its commitment to the eSports sector, which it entered into two years ago together with LVP.
MAPFRE and the company is already one of the main sponsors of the League of Legends Super League Orange. The company’s involvement in the Clash Royale Orange Crown League, now completes its commitment to the competitions organized by LVP by joining the Counter-Strike Cup, the famous first-person shooter game developed by Valve almost 20 years ago and millions of fans around the world.
“We are delighted to welcome MAPFRE to the CS:GO Cup, a competition that is going to be buzzing and that culminates the restructuring of the ecosystem LVP got underway in January. We have been working together with MAPFRE for more than two years and this latest step reaffirms our ties and continues to revalue the sector globally ”, explains Jordi Soler, CEO of LVP.
“For MAPFRE the growth of initiatives focused on the professional field of eSports is particularly important. As such, our collaboration in this competition is an excellent opportunity to promote these activities and reinforce our commitment to the gaming world”, added Néstor Santana, MAPFRE eSports Project Leader.
The Cup, which will be launched in September and will last just over a month, will bring together 16 teams from three different competitions, reaching all strata of the competition ecosystem. There will be the 10 teams that make up the Orange Unity League, the national CS:GO league; the 4 best teams from the Assault Division LVLUP, the second division of CS:GO launched a few months ago; and also the finalists of Guardianes GGSeries, the competition that brings together the best amateur teams in the country sponsored by the Guardianes del Gaming de MAPFRE.
The presentation of this new Cup coincides with the start of the new CS:GO season. The last edition of the Orange Unity League registered more than 109,000 unique viewers per day, with record-breaking numbers for the Grand Finale, which attracted more than 135,000 viewers and crowned sAw as champion. For reasons of the pandemic, the CS:GO Cup will be played online and can be followed via the LVP Twitch channel and on TV from UBEAT.
Liga de Videojuegos Profesional is one of the largest operators of videogaming competitions in the world and the largest Spanish-language eSports organization. Through its offices in Madrid, Barcelona, Buenos Aires, Bogota and Mexico, the company is present in more than 30 countries, operating the most prestigious national competitions, including the Superliga Orange in Spain and the Master Flow League in Argentina, major international tournaments (Gamergy Masters), online competition platforms (ArenaGG) and distributes worldwide events such as the League of Legends European Championship® in Spanish. As part of the MEDIAPRO Group, LVP also provides event production, advertising, and audiovisual production services, covering every aspects of the eSports ecosystem.