The very famous South Korean multinational confirms itself as one of the most visible brands in competitive gaming worldwide

Samsung continues to invest in the eSports sector, to reserve a front row seat among the most visible brands operating in the competitive videogame sector.

The company, in these days, has signed a sponsorship agreement with the multi-team Gen.G organization and renewed the partnership already in place with the Legacy Australians Esports. Two moves that come after years of investment, sales and acquisitions by the Asian giant.

SAMSUNG AND GEN.G – This agreement actually starts from afar, precisely from the Samsung Galaxy team owned by the technological giant, winner of the 2017 League of Legends World Championship. The roster of world champions was then acquired by the company that once took the name of KSV eSports, which during the first half of 2018 has totally changed its name: Generation Gaming, the Gen.G which now sponsors Samsung. The financial details of the agreement have not been disclosed, but for sure the organization will receive full support from the South Korean home in hardware supply, in particular the latest generation of SSDs. These very fast solid state drives give the name to the new Samsung SSD Streaming Studio, which will be built on the second floor of the Gen.G headquarters in Seoul.

SUPPORT – The Gen.G team is certainly not new to victories and fame, it is already well known within the eSports circuits. In the past they have collected excellent performances during the LCK summer season for League of Legends. Recently, LoL stars like Roach and Peanut have joined their ranks, confirming Samsung’s willingness to invest in an organization with great future potential. Gen.G has also competed in other tournaments, in titles such as Playerunknown’s Battlegrounds and Clash Royale, but also with the Seoul Dynasty spin-off team for Overwatch. For them it will be a 2019 potentially to remember: they have the necessary hardware and support to win.

SAMSUNG AND LEGACY ESPORTS – Samsung recently announced a partnership with Legacy Esports, an Australian organization of eSports. The sector is often overlooked in Australia but the team managed to get good results in stocks like Counter Strike Global Offensive, League of Legends, Overwatch, Starcraft 2 and Fortnite. As for Gen.G, Samsung will supply the organization of SSD memories and curved monitors. In exchange the team will have the name of the technological giant on the jerseys. This will certainly help Samsung to gain visibility in that specific region, positioning itself as a global brand not only for products such as smartphones and Smart TVs, but also and above all for gaming with a wide range of hardware.

LONG INVESTMENT SERIES – These are certainly not the first investments Samsung makes in the competitive gaming industry. The technology giant already sponsored the Brazilian team Flamengo eSports in 2017, as well as Ence in Finland, which explains how the company is strongly interested in riding one of the strongest trends in the entertainment world, which goes beyond of video games. It has recently supported the development of eSports also at Honk Hong, becoming the “Venue’s Key Official Gaming Display Sponsor” of the Cyber ​​Game Arena (CGA) stadium, with the installation of professional gaming LED monitors, including huge 220, 197 displays. and 193 inches.

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