Tire brand BFGoodrich will sponsor the $ 100,000 USD Rocket League tournament at DreamHack Dallas from May 31st to June 2nd
It is the first export partnership for BFGoodrich, owned by Michelin.
This is the second Rocket League event in the DreamHack Pro circuit, with two more scheduled for this 2019.
BFGoodrich has signed on as an official partner of the Dallas Pro Circuit Rocket League
The tire manufacturer’s brand will appear in the show and in the studio and the company will also present the tournament’s MVP award. DreamHack will produce a custom branded podium with BFGoodrich tires, tread marks and neon lighting.
DreamHack Dallas will take place from May 31st to June 2nd and will be the first DreamHack event to be held in Dallas after previous stops in Austin, Texas. This is the first sponsorship of esports for the Michelin-owned brand.
The DreamHack Pro Circuit is a series of four Rocket League tournaments, each with a prize pool of $ 100,000. Dallas is the second stage of the series of events, which debuted in February at DreamHack Leipzig in Germany. The remaining Pro Circuit tournaments will be held in Valencia, Spain, in July; and Montreal, in Canada, in September.