Audi and OMEN by HP to sponsor Belgian League
Riot Games‘ recently-announced Belgian League has announced its first two sponsors in the form of Audi and OMEN by HP. The computer hardware manufacturer and automobile manufacturer will sponsor the…
Misfits Gaming hires Vas Roberts as VP of Partnerships
Misfits Gaming Group has hired Vas Roberts as its Vice President of Partnerships, bolstering its presence overseas. Based in London, UK, Roberts will lead the organisation’s commercial team in Europe.…
Gambit Esports gains partner in LG Electronics
Russian organisation Gambit Esports has established a partnership with multinational electronics company LG Electronics. Konstantin Pikiner, Sports Director of Gambit Esports commented on the deal in a release: “We are…
Maincast acquires ESL Pro Tour broadcast rights in three-year deal
Maincast has also secured regional exclusivity to DreamHack’s DreamLeague and ESL’s Dota 2 tournament circuit as part of the three-year deal, which is set to expire in February 2023. Marcus…
Hearthstone Masters Tour enlists ESL and DreamHack
Blizzard Entertainment has announced that it will be expanding the Hearthstone Masters Tour for the 2020 season. The circuit will double from three tournaments to six, with each event boasting…
Tencent releases strategic plan for Honor of Kings esports
Tencent has unveiled its strategic plans to develop the esports efforts of its mobile title Honor of Kings in 2020. To accelerate the development of Honor of Kings’ professional ecosystem,…
LDLC: partnership with Olympique Lyonnais
French football club Olympique Lyonnais has partnered with technology company LDLC Group, the parent company of Team LDLC. Effective immediately, Team LDLC will rebrand to LDLC OL to coincide with…
Vindex establishes partnership with IMAX
Recently-launched esports infrastructure company Vindex has established a partnership with Canadian cinema company IMAX. Founded by MLG co-founders Mike Sepso and Sundance DiGiovanni, Vindex will create esports events and exclusive…
Chips Ahoy! sponsors newly-launched G2 Arctic
Berlin-based organisation G2 Esports has selected Arctic Gaming to manage its Academy League of Legends team. G2 Arctic will compete in the Spanish Superliga Orange, launching with a new brand…
We Are Nations and Ultimate Media Ventures enter global licensing agreement
Esports merchandising company We Are Nations has entered a long-term, global licensing agreement with Ultimate Media Ventures. The deal, which also includes a marketing partnership, will see We Are Nations…