Tinkoff became a partner of the third season of the EPIC League Dota 2 tournament.
As part of the partnership, the brand’s product will be seamlessly integrated into the virtual world and media space of EPIC League:
integration of various formats into broadcasts, branded highlights and banners, as well as a chatbot with promo information about the Tinkoff ALL GAMES debit card.
The ALL Games debit card was designed specifically for gamers. Cardholders receive bonuses when buying equipment, software and video games in electronics stores — 1.5% of the purchase amount, increased bonuses for purchases in game stores and online platforms of game publishers such as PlayStation Network, Xbox Games Store, Nintendo eShop, Steam, Battle.net, Origin, Xsolla, and GOG.com — 3% of the purchase amount, as well as 1.5% cash back bonuses for entertainment, transport, cafes and bars, and 1% — for all other purchases on the card. You can also place your game nickname on it.
Alexander Bro, Head of the Tinkoff Partner Programs Department:
“We have a wealth of experience in both participating as a sponsor and organizing our own Dota 2 tournaments and, in our opinion, an ideal product for the gaming audience.
Today we are pleased to announce that we will become partners of the EPIC League. We are sure that the matches of the tournament will be rich in bright moments, and our card will please gamers with a pleasant cashback on video games, software, hardware and other necessary purchases.”
Sergey Barkhudaryan, Commercial Director, ESforce Holding:
“We welcome Tinkoff among our tournament partners. This is not our first experience of working together. We are happy to work with a company that is seriously interested in the development of esports.
We are confident that the third season of EPIC League will open a new exciting page in this story.“
The first division play-off matches will be held from March 14 to 21 in Bo3 format, the final games of the tournament will be held in Bo5 format.
The EPIC League Second Division play-offs will take place between March 15 and 21, 2021, with all games played in the Bo3 format. During the play-offs the teams of the first division will draw $85,000, and the teams of the second division — $15,000, respectively.
ABOUT TINKOFF
Tinkoff ecosystem is an Online financial ecosystem centred around the needs of its customers.
The Tinkoff financial ecosystem offers a full range of financial and lifestyle services for individuals and businesses. Tinkoff pays special attention to the development of lifestyle banking: the ecosystem gives customers the opportunity to analyze and plan personal spending, invest savings, receive bonuses under loyalty programs, book travel, buy movie tickets, book tables in restaurants, and much more.
All Tinkoff services are available via its mobile app and web interface Tinkoff.ru.
The bank’s parent company, TCS Group Holding PLC, is listed on the London Stock Exchange and the Moscow Stock Exchange. TCS Group Holding PLC’s net profit under IFRS for 2020 was RUB 44.2 billion, with a return on equity of 40.6%.
ABOUT EPIC ESPORTS EVENTS
Epic Esports Events has garnered international fame following the conception of its flagship series, the EPICENTER, in 2016, in Moscow and Saint Petersburg. Featuring the greatest esports athletes from all regions of the world, the EPICENTER gathers tens of millions of viewers worldwide, its venues always packed to the brim during the grand finals. The organizers have claimed multiple prestigious awards such as EUBEA, Eventex, MarSpo, BISPO, BEMA, and Sport Leaders Awards.
Over the years, EEE has partnered with a plethora of brands to deliver the best international tournament series experience: Parimatch League, MegaFon Winter Clash, Adrenaline Cyber League, KFC Battle, and others. Epic Esports Events is a member of ESforce holding.