Entertainment and lifestyle organization unites with iconic Italian football club, connecting dedicated fanbases and global brands
Worldwide entertainment and lifestyle brand OpTic Gaming announced today a new partnership with fan-favorite Italian football club Juventus. OpTic and Juventus aim to capitalize on their longstanding positions as world-class organizations in both competition and community building to bridge the gap between traditional sports and esports and bring together two enthusiastic global fanbases.
Hector Rodriguez, CEO of OpTic Gaming:
“OpTic and Juventus are built on different foundations, but we share values in how we compete and foster communities with unmatched passion and engagement. We’re looking forward to making this partnership one that unites people, brings more fans into the GreenWall, elevates Juventus, and makes OpTic a more global organization than ever.”
Key elements of the OpTic x Juventus partnership will include collaborations across social media, periodic drops of limited-edition co-branded merchandise, and video content featuring events as well as popular competitors and influencers from both organizations. Live events in both the football and esports realms will also be enhanced by on-site activations from each brand as they support one another in competition.
This weekend, four creators from OpTic’s network – gaming icon Seth “Scump” Abner, OpTic CEO Hector “H3CZ” Rodriguez, former Call of Duty pro Anthony “Methodz” Zinni, and OpTic talent Davis “Hitch” Edwards – will embark on a journey through Turin, Italy. The quartet will immerse themselves in the Juventus atmosphere with exclusive access to the Allianz Stadium, Juventus Training Center, and Juventus Creator Lab. Fans can look forward to ongoing social media and video content from all four as they celebrate the launch of the partnership and attend a Juventus match.
Mike Armstrong, Chief Marketing & Communications Officer of Juventus Football Club:
“We see football and gaming continue to be a natural cultural intersection point. OpTic are pioneers in their industry, have a winning spirit, and have world-renowned players and influencers connected to some of the most popular game titles on the planet. This is a unique opportunity for us to innovate together to bring something more to both fan groups.”
More news and events associated with the partnership will be announced throughout the year. Follow @OpTicGaming and @Juventus on Instagram
About OpTic Gaming
OpTic Gaming is an industry-defining global esports, media, and entertainment organization based in Dallas, Texas. With a dedicated audience built up over a decade dubbed the “GREENWALL,” OpTic is recognized for its extensive impact pioneering this emerging industry. OpTic boasts a longstanding record of competitive success with over 50 Championship wins across titles including Call of Duty, Halo, Counterstrike, DOTA, Gears of War, Rocket League and APEX Legends. OpTic was named the 2022 Esports Organization of the Year at the Esports Awards. Led by Hector “HECZ” Rodriguez, OpTic was originally thrust into the forefront of gaming entertainment with competitive gaming content. Their award-winning docuseries, “Vision,” began in 2015 and provided a the behind-the-scenes look at everything OpTic. The story continues today with “The Process,” a staple in the gaming community. Follow @OpTic, @OpTicTexas and @OpTicUpdate to learn more.
About Juventus
Founded in 1897, Juventus is one of the most popular and awarded football clubs in the world.
All club’s records have been achieved under the ownership of the Agnelli’s family who have managed it for more than 100 years.
Juventus can also count on an undisputed global reach with 561 million fans worldwide including more than 100 million fans in Europe and with more than 165 million followers on various digital channels is the most followed Italian brand.
Among the players that wore or that are currently wearing the iconic black and white striped jersey there are some of the greatest players of football history like the Italians Boniperti, Del Piero, Pirlo, Buffon, Chiellini, Chiesa and Locatelli and the international stars like Platini, Baggio, Zidane, Nedved, Ibrahimovic, Cristiano Ronaldo and Vlahovic.
The club’s mission is to be a sport entertainment company committed to achieving success on the pitch and to enriching people’s lives by providing them with community, connection and emotional experiences.