FILA becomes official partner for the clothing of the Fortnite team of Counter Logic Gaming that will wear the products of the company starting from the transmissions of the World Cup in July
The partnership marks the first FILA export agreement.
Counter Logic Gaming will integrate the FILA brand through its digital platforms, including the team’s Twitter feed and the individual Twitch streams of Fortnite players.
Counter Logic Gaming was also part of a recent Champics clothing line for Foot Locker, which also included Dignitas, OpTic Gaming, Spacestation Gaming and Renegades branded clothing.
This line is sold through the various online and retail brands of Foot Locker, which also includes Champs Sports, Eastbay and Footaction.
The organization has previously added online retailer Newegg as a presentation partner for its Fortnite team in February. Other sponsors of Counter Logic Gaming include Twitch, HP’s OMEN, FedEx, MTN DEW AMP Game Fuel, Squarespace, Spectrum and Flexfit.