DreamHack Summer, a very popular eSport event with a great numbers players and supporters, has made Doritos official, as a new sponsor.
Doritos, the tortilla chip brand owned by PepsiCo Frito-Lay, was presented as a sponsor of this weekend’s event in Jönköping, Sweden.
From June 15th to 17th, the Elmia Exhibition and Convention Center, DreamHack Summer will host large Doritos booth offering participants the chance to play against a Counter-Strike: Global Offensive.
The challenge has the slogan, “Are you bold enough to face a professional?”
Doritos joins other sponsors like Monster Energy, Twitch the e-commerce company Komplett.
The event includes $ 100K CS: GO tournament, $ 20K Brawlhalla tournament and $ 10K FIFA 19 tournament. Also includes the DreamHack Mobile and Brawl series, presented by Samsung.
MORE ABOUT DORITAS
DORITOS® isn’t just a chip. It’s fuel for disruption — the flavors ignite adventure and inspire action. With every crunch, they aim to redefine culture and support those who are boldly themselves.
MORE ABOUT DREAMHACK
DreamHack is the largest computer festival in the world, an event featuring live concerts, digital art contests, demoscene and video game competitions. The event is organized twice a year at the Elmia exhibition center in Jönköping, Sweden.