Online bookmaker has announced a deal to become an official partner of Danish-based esports organisation North.

Pinnacle is known as the pioneer of esports betting. Having been unveiled as the Official Betting Partner of ECS 2019 earlier this year, the online betting company has now moved into team sponsorship by signing with one of the top ten CS:GO teams in the world.

Pinnacle and North have signed an 18-month partnership deal that will see the bookmaker’s logo feature on North’s CS:GO jersey, with both parties working on content collaboration throughout the partnership period.

Marco Blume, Trading Director at Pinnacle said:

“This is a massive deal for us. We have waited so long for a team partnership because we wanted to make sure we signed with an organisation that matched our ambition and desire to take esports to the next level. North certainly ticked all the boxes and we’re really excited to start working together to enhance the experience for esports fans around the world.”

Jonas Gundersen, North’s Chief Commercial Officer commented:

“Partnering up with Pinnacle really is underlining the journey we are on with North. It feels great that we are able to continue the next phase of the journey together with a such a well respected and household name that shares our ambition of narrating the esports story as it develops. Our passion for gaming is very strong, and Pinnacle really understands our aim of expanding even further.”

About Pinnacle – Pinnacle is a respected industry leader with over 20 years experience in online betting. With an established reputation for always offering the best value and an unrivalled betting experience, Pinnacle took its first esports bet back in 2010 and has been committed to the development of the sport ever since.

About North – North is a premier esports team, hailing from Copenhagen, Denmark. Established in January 2017, North was founded by Scandinavia’s most successful football club, F.C. København, and the biggest media company in Scandinavia, Nordisk Film. The organisation currently consists of a professional CS:GO team with five players and a coach. A world class team, that has consistently been amongst the best in the world, North is currently in the World’s Top 10.

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