North American organization Spacestation Gaming has partnered with NASCAR Xfinity driver Will Rodgers.
The deal will see Rodgers represent the organization, including racing in a specifically-designed car.
Spacestation Gaming and Rodgers are poised to launch a collaborative racing team together, competing in the eNASCAR Coca-Cola iRacing Series – the official sim racing competition of NASCAR.
NASCAR is currently working alongside FOX Sports for the eNASCAR iRacing Pro Series Invitational. The inaugural event drew 903,000 viewers, with follow-up events boasting even higher viewership. Rodgers will race in the qualifier for the series, aiming to reach the main competition.
Building on more than 70 years of on-track success, NASCAR raced into the future with the launch of the eNASCAR in 2018. eNASCAR distinguishes itself from traditional NASCAR by developing and promoting esports’ competitions, leagues and officially sanctioned series.
Aimed at fostering fan engagement and driver development, eNASCAR is uniquely positioned to drive the sport forward through the use of gaming and esports. The various initiatives under the eNASCAR umbrella will see drivers, teams and the industry come together like never before with the goal of creating a brighter and stronger future for the sport.
About Spacestation Gaming
Spacestation Gaming (abbreviated as SSG) is a professional esports organization located in Salt Lake City, Utah with professional teams in Rainbow Six, Rocket League, Apex Legends, Halo, Smash, and many others.