North American organisation Spacestation Gaming has partnered with NASCAR Xfinity driver Will Rodgers.
The deal will see Rodgers represent the organisation, including racing in a specifically-designed car.
Spacestation Gaming and Rodgers are poised to launch a collaborative racing team together, competing in the eNASCAR Coca-Cola iRacing Series – the official sim racing competition of NASCAR.
NASCAR is currently working alongside FOX Sports for the eNASCAR iRacing Pro Series Invitational. The inaugural event drew 903,000 viewers, with follow-up events boasting even higher viewership. Rodgers will race in the qualifier for the series, aiming to reach the main competition.