ESL and DreamHack: media agreement in Brazil

ESL and DreamHack have reached an agreement with Omelete and Globo entertainment for the streaming of their esports events in Brazil.

Both companies will partner with the Brazilian television network Globo and the entertainment site Omelete to broadcast Counter-Strike: Global Offensive events.

The three-year agreement will cover all Counter-Strike: Global Offensive tournaments in the ESL Pro Tour, scheduled in numerous ESL and DreamHack competitions.

Thanks to this partnership, all competitions will be broadcast in Portuguese.

Globo’s SporTV3 channel will broadcast the best ESL and DreamHack competitions, while Omelete has obtained online distribution rights for all ESL Pro Tour matches.

In addition, the famous streamer Gaules will leverage its fan base to serve Omelete and broadcast contests and related content through its channel.

COMMENTS

Frank Uddo, Senior Vice President Global Media at ESL, commented in a release:

“We are delighted to work together in Brazil with Globo, a leading mass media company, and Omelete, a representative entertainment company. By partnering up with both companies, the Brazilian fans can now enjoy a premium viewing experience via various channels.

With Globo serving the linear TV audience and Omelete delivering our content to digital platforms supported by the top local streamer, the partnership allows more fans than ever in Brazil to enjoy professional esports however they choose.”

Pierre Mantovani, Omelete Company CEO, added:

“One of Brazil’s biggest entertainment companies, Omelete, which was born on the internet and now enables amazing experiences for millions of people, has now stricken a partnership with one of the world’s greatest media outlets, Globo, and a world-class streamer, Gaules, in order to establish what has currently been considered one of the world’s boldest esports coverage strategies.”

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