Spain’s Superliga reports record-breaking audience with over 280,000 viewers per program

The League of Legends Superliga, the official Riot Games title competition organized by LVP (MEDIAPRO Group) in Spain, closed its 2021 Spring Split with the best audience data in its history.

Throughout the regular season and the playoffs, the Superliga reached a figure of 6.4 million accumulated viewers.

In other words, the league closes out the season with an average audience per program of more than 280,000 viewers, which represents a growth of more than 40% compared to the same period from the previous year.

In that sense, the grand finals between UCAM Esports Club and Cream Real Betis, played on March 25 and which went to the team from Murcia, reached the peak of the season with more than 328,385 spectators, 38% more than the 2020 Spring finals.

The event also represented the highest peak of concurrent viewers of the season, with 49,758 viewers, a 6% increase on last the previous final.

Another indicator that has demonstrated exponential growth this year is the AMA (Average Minute Audience) for the playoffs, that is, the average number of spectators per minute of the final phase of the Superliga (quarter-finals, semifinals and finals).

In Spring 2020, the data was 21,010 viewers, reaching 30,371 viewers in 2021 and a 44% hike. In addition, figures for the playoffs soared above 680,000 hours viewed, which is a 21% surge on last year’s figures.

Jordi Soler, CEO of LVP said:

“The Superliga has fired up audience growth compared to previous seasons.

If in Spring 2020 we grew by 25% and in Summer 2020 by 17%, this year that rate has increased to 40%, which is undoubtedly symptomatic of the excellent health of the benchmark competition in the sector.

From LVP, we thank Riot Games, the teams and players, our sponsors and the community for once again giving us an unforgettable season”,

This year’s Superliga, the most popular of all time, is sponsored by Intel, OMEN, El Corte Inglés, Mahou 0,0 Tostada, Cacaolat, Takis and Domino’s.

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