Mediapro strengthens eSports leadership position with the incorporation of Jezer Alarcón as Director of Business Development for LVP and UBEAT in Latin America

The MEDIAPRO Group strengthens its leadership position in the eSports sector in Latin America with the incorporation of Jezer Alarcón as the newly appointed Director of Business Development in the region for LVP and UBEAT.

The company has also incorporated Andrés Varela as the new Head of Publishers at LVP for the continent, in a fresh move to redouble investment in Latin America, which began almost three years ago with the opening of offices in Mexico, Colombia and Argentina. 

Alarcón, joins the company after an extensive professional career in companies such as Oracle, McCann and Havas, having also served as commercial director for VICE Media in Latin America for three years.

An expert in the development of business strategies and in the sports and entertainment sector, Jezer takes on his role as the newly appointed Director of Business Development for Latin America.

Alarcón will seek LVP, the largest organizer of eSports championships in Spanish language in the world, and UBEAT, the eSports and entertainment multiplatform, to consolidate and expand their influence in the region. 

“It is a pleasure to become part of an expanding sector such as eSports.

And, without question,  the best way to arrive is with the help of MEDIAPRO, the precursor of the ecosystem thanks to LVP’s commitment to the region in recent years, also joined by UBEAT.

I am delighted to be offered this challenge and convinced that we will continue to spearhead development in the region in the coming years.”,

explains Alarcón.

Varela becomes the new Head of Publishers for LVP in the region after more than five years’ experience at Riot Games, where he was Esports Manager for Latam.

“LVP has gone to great lengths in Latin America in recent years, making a firm commitment to the consolidation of national tournament ecosystems in each country and for the most popular games.

In that sense, the leagues have taken a huge step forward in terms of professionalization, have generated immense communities of followers and have achieved spectacular audience numbers.

Now, we are ready to take that nest step up.”,

assures Varela.

LVP is responsible for the national League of Legends leagues in Mexico, Argentina, Chile, Colombia, Peru and Ecuador and for national Free Fire tournaments.

It also organizes the Latin America Global Series, in association with Electronic Arts, the most prestigious FIFA tournament in the region; and the eLaLiga Fan Cup, an international amateur FIFA tournament which consists of several qualifiers in Latin America. In addition, some of his national tournaments are connected to the continental scene. 

“The incorporations of Jezer Alarcón and Andrés Varela will allow us to deliver fresh impetus to the eSports scene in Latin America.

Here at MEDIAPRO we have contributed to the creation and development of national tournament ecosystems, and now we want to take another step beyond audience growth and opening new markets, focusing on content creation of the highest quality.”,

stated Jordi Soler, CEO of LVP.

UBEAT has a 24/7 linear television channel available on the main operators in Spain and Latin America;

and an OTT ( and the applications for Android and iOS mobile phones) where more than 15 entertainment formats are available aimed at new audiences and more than 4,000 hours of original and exclusive digital content.

New LVP country managers in Colombia and Argentina

LVP have also appointed two new figures in charge of business units in Colombia and Argentina.

María Cristina Forero, with extensive experience in the Claro telecommunications company, joins the company as the new country manager for Colombia, from where tournaments in Peru and Ecuador are also managed.

In addition, Juan Podestá has been appointed LVP’s new country manager for Argentina and Chile. Podestá was head of promotions and sponsorship at Visa and, recently, head of sponsorships and events at Movistar for Telefónica Argentina.

About MEDIAPRO Group

MEDIAPRO is a leading group in the European media and entertainment sector.

Unique in the integration of audiovisual content, production and distribution, with activity worldwide through its 58 offices on 4 continents.

MEDIAPRO provides the creativity and technical solutions necessary to design, produce and distribute any audiovisual or multi-channel project to any corner of the globe. Through the Innovation area, the Group leads the eSports sector with Liga de Videojuegos Profesional (LVP), the largest Spanish-language eSports organization in the world; and UBEAT, a eSports and entertainment multiplatform.

The Group also includes VISYON, a pioneering company in the creation of immersive technology solutions including:


and mixed reality, and the areas of corporate innovation and new content (transmedia and branded content).

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