The Swedish online tournament organizer G-Loot invests $ 25 million to increase attendance and prize-pool competitions
The Swedish online tournament organizer G-Loot has secured an investment of $ 25 million intended to increase the frequency of competitions that provide cash prizes on PCs and mobile devices globally.
In fact, in a press release, G-Loot said that the investment participants include the current owners Swedbank Robur and the management company Nordic Asset Norron. Other unlisted owners include Patrik Nybladh, Inbox Capital and Transferator Ventures.
G-Loot, founded in 2012, currently has partnerships with several brands including Turborilla, PLAYERUNKNOWN’S BATTLEGROUNDS, Plantronics, Twitch and Huawei. The company’s brands include the competitive GLL platform and TopDeck tournament card organizer.