Esport: Houston Outlaws team announces new sponsorship

Houston Outlaws of Infinite Esports & Entertainment has entered into a new partnership with the Texas-based supermarket chain, H-E-B

The Overwatch League team will present the H-E-B logo on the jerseys and the companies will produce reusable branded shopping bags. H-E-B will also deliver food for Houston Outlaws parties

The Overwatch League (OWL) team added the H-E-B chain of stores in San Antonio, Texas, as its last sponsor.

Founded in 1905, H-E-B is a private company that manages 400 stores in Texas and Mexico. This is the first sponsorship agreement for H-E-B exports.

H-E-B represents a key local sponsor for the export team for the OWL 2020 season, which will see all 20 teams playing outside their respective national markets.

Finally, H-E-B will also be the official food delivery partner for Houston Outlaws observers, while H-E-B stores will host meet & greet events with Outlaws players.


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