Overwatch League, in an official statement, recently presented Bud Light, the well-known American beer, among its partners
Bud Light, a well-known American light beer brand, invests in eSports becoming a business partner of the Overwatch League.
The American brewing company has partnered with Overwatch League and Activision Blizzard for the entire 2019 season and for the Grand Finals. The partnership with immediate effect is already active, as highlighted by Bud Light, which started its own advertising campaign with the Homestands hosted by the Dallas Fuel in Texas.
The new sponsor will also manage a themed bar during the Homestands, with a lottery, again with a theme, including a trip to the Grand Finals.