League of Legends Championship Series (LCS): the report

An upset esport can leave an important mark, both in the history of its respective game, and in the brand and commercial value of the victorious team.

The Mid-Season Invitational is an annual showcase for the best League-Legends team, although only East Asian teams have now secured bragging rights

This changed this year when the North American Team Liquid team broke the curse, overcoming the group stage and defeating the reigning world champions Invictus Gaming in the semifinals.

Although he was not able to bring the trophy home, reaching the final stage for the first time had a significant impact on both the visibility of the sponsorship and the merchandising for the organization.

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