LVP to produce eLaLiga Santander Fan Cup, the new international competition from FIFA 21, in the territories of America and EMEA

LVP (MEDIAPRO Group) will be one of the producers of the eLaLiga Santander Fan Cup, the new FIFA 21 competition organized by LaLiga and Electronics Arts and which will be played out on four continents: Europe, America, Asia and Africa.

The eLaLiga Santander Fan Cup is a tournament open to amateur FIFA 21 players from all over  the world. The competition consists of an online stage and a final stage for each region, in addition to a face-to-face Grand Final scheduled to be held in Madrid in May to pit the top players from each region against one another. A total of 16 countries will participate: China, South Korea, Thailand, Vietnam, United States, Mexico, Argentina, Colombia, Brazil, Ecuador, South Africa, Saudi Arabia, Turkey, Egypt, Russia and Spain.

LVP will manage all online tournaments in the Americas (North and South) and EMEA (Europe, Middle East and Africa) regions, as well as the online stage in South Korea. All tournaments will be played between November and December, and from here will come a series of qualified players who’ll battle it out in the regional finals. LVP has also been chosen by Electronic Arts and LaLiga to produce the finals for the Americas and EMEA regions, as well as to organize the Grand Final face-off scheduled for May 8th  in Madrid.

The prize pot for the Grand Final comes to a total of €10,000 to be distributed in prizes and the finalists will have the opportunity to live, first-hand, the experience of competing in a professional environment. The final stage coincides with the first leg of the professional competition final, to be held just a few hours later and also organized by LVP.

“At LVP we’ve been working on the development of international competitions for years, so we are delighted that LaLiga and Electronic Arts have chosen us to manage the eLaLiga Santander Fan Cup. In addition, we place great value on all competitions designed for our amateur public, which is undoubtedly the vast majority of video game fans. For our part, we are going to put all our experience at the service of the eLaLiga Santander Fan Cup and the millions of FIFA 21 fans around the world to guarantee they enjoy the same experience as professional players”, explains Jordi Soler, CEO of LVP.

LVP also to manage the eLaLiga Santander

The agreement to manage the eLaLiga Santander Fan Cup involves expanding the number of competitions LVP manages for LaLiga and EA and this season the company will repeat as operator of eLaLiga Santander, the most important FIFA competition in Spain. This is the fourth consecutive edition of the four tournaments disputed for which LVP will carry out this function. In this sense, LVP will once again be in charge of the management of the competition in its online stage and of the management and production of its face-to-face stage. In addition, it will be in charge of the audiovisual production of the live eLaLiga Santander events broadcast on the official channels of the competition.

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