Panini: eSports partnership with LVP

Panini enters the esports world in collaboration with LVP. On the occasion there will be an album dedicated to the Superliga.

Panini, the world leader in the trading card sector, breaks into the eSports market together with LVP (MEDIAPRO Group).

The Superliga, the highest national League of Legends competition, launches its own collection, marking the first time Panini has dedicated an album of stickers to the eSports sector. 
 
The Superliga album contains pages of each of the teams that make up the competition.

Players and coaches of the Superliga have their own cards, but also the shields of the teams, their kits or the stadiums from where they play the matches.
 
In addition, the Superliga album also includes pages dedicated to the history of the competition, where fans will discover several surprises; current commentators, who have two fun pages; the long-awaited new Superliga trophy, which debuts in the 2021 summer edition; or features of some gaming legends, historical players who made their impact on the old Honor Division or the current Superliga.
 
The Superliga album is now available in digital format, although fans who complete it will have the opportunity to purchase it in physical format as well. To begin collecting, fans must register on the Panini website, where they can purchase packets.

Social media of both LVP and the Superliga clubs will also raffle packets during the coming weeks.

Jordi Soler, CEO of LVP said:

“The launch of the Superliga album is a spectacular milestone for eSports.

From LVP we are proud to spearhead the initiative together with the absolute benchmark in the sector, Panini, and to present this novel feature we’re sure will delight our community.

We are convinced that this launch is just the beginning of much more we’ll be seeing in the coming years”,  
 
Fans of Superliga can watch the games every Monday and Thursday on the LVP Twitch channel and on TV via UBEAT.


About LVP:

LVP (Liga de Videojuegos Profesional) is one of the largest operators of video game tournaments in the world and the largest eSports organization in the Spanish language.

Through its offices in Barcelona, ​​Madrid, Buenos Aires, Bogotá and Mexico, LVP has a presence in more than 30 countries, organizing the most prestigious national tournaments (such as the Superliga in Spain or the Master Flow League in Argentina) and major international tournaments.

The company operates online tournament platforms (ArenaGG), manages events for third parties (such as the eLaLiga Santander for LaLiga and Electronic Arts) and distributes global events such as the League of Legends European Championship© in Spanish.

Part of the MEDIAPRO Group, LVP also provides event production, advertising and audiovisual production services, covering all aspects of the eSports ecosystem.

About PANINI

PANINI ESPAÑA SA, based in Torroella de Montgrí (Girona), is the subsidiary of the PANINI GROUP responsible for the Spanish and Portuguese markets.

The PANINI company was founded in 1961 by brothers Benito, Giuseppe, Umberto and Franco Panini in Modena, a city in northern Italy where PANINI still maintains its headquarters.

Currently, the PANINI GROUP distributes its products to more than 150 countries around the world and has a workforce of 1,200 employees.

THE PANINI GROUP publishes exclusively the collectible products (stickers, trading cards, card games, etc.) of the main European soccer leagues (with Spain, England, Italy and France at the helm), it also publishes collectibles for the World Cup (both men and women’s competitions), the European Football Championships and America’s Cup, among many others.

In addition, it publishes stickers and collectible cards of the best leagues in the world in other sports, including Basketball (NBA), American Football and Rugby.

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